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Tue 30 Aug 2011

Five Ways to Ramp Up E-Book Sales

Five Ways to Ramp Up Your E-Book Sales

Once you've written your E-Book, got a Website up and added a shopping cart, just sit back and start waiting for  money to come rolling in . These days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come.


These days it's  harder than ever to get people to notice you ,  just because "you build it" doesn't mean they'll  come.

So what's an author to do?

Well , thanks to all the new tools available – including Web 2.0 – marketing – and ramping up your sales is not as hard as you might think.

 Here's just a few ideas to get your creativity flowing.  Add them to your sales plan, and use them as a starting point to help you make more sales.

Create a long-term plan before you write one word in your first book.  Matter of fact , you'll probably never  get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book , second , and then the third.

Don't put all your eggs in one basket.  Come up with as many different income streams as you can and  build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into detail or give more information.  How about doing a joint venture with experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you've built up your credibility as a published author, it's time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don't like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you're cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist.  Offer free drinks or desserts to any of the florist's customers who bring in a special card (that you've provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion .

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