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Wed 14 Nov 2012

How To Make Money From Passions

People trying to make money online tend to jump right in before they're prepared. Everyone knows you can't be a rocket scientist, doctor,  brick layer,  construction worker,  office worker or teacher there are  things you must learn, before you can be successful, you don't just jump in unprepared.

This applies to the Internet marketing industry even though there are some people who'd have you believe it's a "Piece of cake" and requires no more than the belief that you can do it.

And I'll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock being a subordinate to someone who does not have your interests in mind, but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, "what comes first the chicken or the egg"? Personally I vote for, well never mind, each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you've researched and like the company and products or services. It is then that you translate that like (or Passion) into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore passion because they can sell anything. But I'm concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I'm not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won't attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won't stumble.

You have a great resource in the Internet search engines to search about the Internet Marketing industry for business opportunities, USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don't find it move on.

You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I'll start that business - does not sound like a decision based on anything near Passion. And remember when you hear that an Internet "guru" does that, don't be tempted, because as I said earlier they are experienced and can sell just about anything, without being Passionate about the company products and services.

Note: By the way it's your goal to get to the point where you can sell about anything online. That end skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

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Sun 6 Nov 2011

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Tue 30 Aug 2011

Five Ways to Ramp Up E-Book Sales

Five Ways to Ramp Up Your E-Book Sales

Once you've written your E-Book, got a Website up and added a shopping cart, just sit back and start waiting for  money to come rolling in . These days it's getting harder than ever before to be able to get people to notice you – and just because "you build it" doesn't mean they're going to come.

WRONG !

These days it's  harder than ever to get people to notice you ,  just because "you build it" doesn't mean they'll  come.

So what's an author to do?

Well , thanks to all the new tools available – including Web 2.0 – marketing – and ramping up your sales is not as hard as you might think.

 Here's just a few ideas to get your creativity flowing.  Add them to your sales plan, and use them as a starting point to help you make more sales.

Create a long-term plan before you write one word in your first book.  Matter of fact , you'll probably never  get rich from writing one E-book.  So before you start writing your first book, start thinking about your second book.  And the first product that will tie into your first book , second , and then the third.

Don't put all your eggs in one basket.  Come up with as many different income streams as you can and  build them into your plan.  For example, can you create a workbook from your E-book?  What about recording some audio files that go into detail or give more information.  How about doing a joint venture with experts in your industry?

Sell more books at one time.  If your book covers any one of a number of popular subjects – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are always on the look-out for inexpensive gifts or bonuses for their employees, clients or associates.  Your book could be just the ticket.  Although you might have to go down in price – what do you think sounds better?  Selling one or two books at a time or selling box loads of them?

Once you've built up your credibility as a published author, it's time to take things to the next level.  Have you ever dreamed of attending seminars or workshops as a presenter?  What about having a speaking career and being flown all over the world speaking to people in your niche market?  If you don't like traveling or crowds, consider putting together teleseminars or holding intimate bootcamps.

Create joint ventures.  This is the fastest and easiest way to leverage your expertise and start raking in the cash.  Find people who are in similar – but not competing industries as yours.  Explore ways for you to provide value to both of your customers while you're cross-selling or upselling.  For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist.  Offer free drinks or desserts to any of the florist's customers who bring in a special card (that you've provided to them) when they come to your restaurant.  And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card.  See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion .

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Wed 9 Feb 2011

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